BRIDGEWATER, NJ, March 28, 2022 /PRNewswire/ — Brother International Corporation is proud to announce today that CRN®a mark of The chain company, gave Brother a five-star rating in CRN’s 2022 Partner Program Guide. This annual guide provides a definitive list of the most notable partner programs from leading technology vendors that deliver innovative products and flexible services through the IT channel. The 5-star rating rewards select vendors who go above and beyond their partner programs to help drive growth and positive change.
Brother International Corporation today announced a five-star rating in CRN’s 2022 Partner Program Guide.
Recognizing the importance of IT vendor channel programs, CRN develops its annual Partner Program Guide to give the channel community a detailed overview of the top partner programs offered by IT manufacturers, software developers, service companies and distributors. Vendors are scored based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication.
The Brother Authorized Partner program was selected for its commitment to supporting partners with innovative solutions. In 2020, Brother launched a new unified partner relationship management platform to streamline its program and ensure partners can access resources from a centralized, digital portal. The Brother Partner Authorized Total Hub (PATH) is a one-stop-shop to seamlessly manage and access available tools and resources, including access to the Brother Knowledge Center, product and solution details, marketing content and much more . The portal builds on Brother’s existing program to provide essential support to its valued partner ecosystem.
“It is an honor to be recognized by CRN again this year. We always strive to live Brother’s motto, ‘By your side’, with our partners, our customers and within our own walls,” said Stephanie DeSanto, Principal Partner Program Development Manager, Brother International Corporation. “Brother PATH was designed to provide digital support to our partners’ ecosystems and enable their businesses to thrive. It was also created with ease of use in mind. Using PATH supports our partners’ success in selling, marketing and learning about Brother products.”
“CRN’s Partner Program Guide explores the strengths of each organization’s Partner Program to honor those who consistently support and promote good change within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “Innovation drives the speed and complexity of today’s technology, and solution providers want partners who can keep up with them and help them grow their business.”
The 2022 Partner Program Guide will be presented in the April 2022 CRN number and online at www.CRN.com/PPG.
About Brother International Corporation
Brother International Corporation has earned its reputation as a leading provider of home office and business products, home appliances for sewing and craft enthusiasts, and industrial solutions that are revolutionizing the way we live and work. to work. Brother International Corporation is a wholly owned subsidiary of Brother Industries Ltd. With global sales exceeding $6 billionthis global manufacturer was launched over 100 years ago. Bridgewater, New Jersey is Brother’s headquarters in the Americas. It has fully integrated sales, marketing, manufacturing, research and development capabilities located in the United States. In addition to its corporate headquarters, Brother has facilities in California, Illinois and Tennesseeas well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our mainstream media, engaging events, expert advice and training, and innovative marketing services and platforms. As a channel enabler, we connect and empower technology vendors, solution providers and end users. With nearly 40 years of unparalleled distribution experience, we draw on our deep knowledge to imagine new, innovative solutions for the ever-changing challenges of the technology market. www.thechannelcompany.com
Contact information for Brother International Corporation:
Manager, Public Relations and Influencer Marketing
Distribution company contact:
The chain company
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SOURCEBrother International Corporation