International companies that have changed their business strategy to succeed in 2020 in India


International companies that have changed their business strategy to succeed in 2020 in India

Indians are generally different from other countries of the world in many ways. Thus, multinational companies entering India might have to modify their business ideas to suit the Indian market. Many popular international brands and companies have changed extensively to accommodate the Indian market. The huge population of India always maintains the demand for certain goods. Thus, there is a great opportunity for international companies to sell their products in this highly populated country.

How Amazon became a thriving online shopping platform in India?

Amazon is an online shopping platform that was launched in India in 2013. Amazon has come up with a new business model in India to successfully carve out a niche in the Indian e-commerce market. Right from the inception of the company till now, the company has undergone a series of changes from its original business model to be comfortable in the Indian e-commerce market.

Amazon: 5 things you can order from Amazon in India right now - Times of India

India’s monetary economy did not largely support online transactions when Amazon launched in India. Thus, Amazon has launched the payment method “cash on delivery” for the first in India in the whole world. This new business strategy implemented by Amazon in India has proven to be a huge success in the Indian e-commerce market. Amazon also had other business plans to carry out a sound marketing strategy. Amazon had a partnership with some Indian delivery companies like Blue Dart and Indian Post. Amazon has greatly helped small retailers in India to sell their products on Amazon. All these initiatives taken by Amazon have enabled the company to take an important step in the Indian e-commerce market.

The success of Suzuki in Japan in the Indian car market:

India and Japan have always had a healthy trade relationship in the automotive sector. Suzuki Motor Corporation was founded in 1909 in Japan. Suzuki Motor Corporation started its operations in India in 1982 after signing the joint venture agreement with Maruthi Udyog Limited. Like any other international company, the Japanese company Suzuki Motor Corporation is also changing its business strategy to expand its business in the Indian market. This joint venture was subsequently called Maruthi Suzuki. From 1983 the company started manufacturing the Maruthi 800. This car eventually became a huge hit in the Indian market. In fact, the Maruthi 800 car was produced for the longest period of 31 years.

2018 suzuki swift sport (japanese) - great car!!  - Youtube

The Maruthi 800 was one of the best selling cars in India till 2004. The produced cars were also exported to other smaller countries like Sri Lanka, Nepal and Bangladesh. Maruthi 800 cars have also been referred to as ‘People’s Car of India’. The success of the car shows that Suzuki’s establishment in India has become a tremendous victory. This is how the Japanese company Suzuki Motor Corporation has made a name for itself in the Indian automobile market. During the incorporation of Suzuki in India, the company made few modifications that could be suitable for Indians. They carefully considered the size, design and price of the car. The Maruthi Suzuki joint venture continues to produce quality cars that fascinate Indians.

Colgate’s Indian Market Business Action Plan:

Colgate is an American multinational corporation that has established its significant presence all over the world. In 1937, India witnessed the first modern toothpaste marketed by Colgate.

The Indians used neem and baboon twigs to brush their teeth. The Indians also used dental powders made from herbs and species to clean their teeth. To change this traditional Indian way of brushing your teeth, Colgate started advertising its brand as the best for maintaining oral health. Colgate has also promoted its brand saying it gives a pleasantly sweet and minty taste. It also gives an instant mouth refresh after brushing. All these facts published by Colgate were compelling for the Indians and thus, Colgate got its firm place in the Indian market.

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Another marketing technique used by Colgate was the launch of a new flavored toothpaste containing Indian spices and herbs. Colgate Vedshakthi is one such toothpaste introduced in the Indian market by Colgate which contains ingredients used in traditional Indian oral care such as neem, clove, fennel, cinnamon, aloe vera, camphor, thymol and many others. So, since Colgate entered the Indian market, Indians have changed their traditional habit of oral care and continue to follow any toothpaste launched by Colgate.

Adapting to the place is a good quality that can lead to success, just like Amazon, Suzuki and Colgate.


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