JOS: Japan’s one-stop shop for international companies entering the market


Establishing a foothold in the Japanese market can be a daunting challenge for a foreign company, large or small, and for entrepreneurs. Knowing where to start can be a very difficult first step. This is where Japan Outsourcing Solutions (JOS) comes in. Its services are designed to make the process as easy and stress-free as possible. JOS takes care of all the heavy lifting.

Leading the company’s operations, Managing Director Kieron Cashell works with a dedicated team both remotely and in-house at their office in Minato Ward, Tokyo.

How long has Japan Outsourcing been present in the Japanese market?

The company was originally established in 2008 as Solid Japan, but was rebranded in 2021 as Japan Outsourcing Solutions (JOS).

What are the main services you offer?

We provide end-to-end solutions to foreign companies entering the Japanese market as well as foreign entrepreneurs already in Japan. This includes turnkey setup of a new business and ongoing support for its back-office operations, including accounting and tax, payroll, banking, HR matters and most recently marketing support and location.

What is your fastest growing industry?

Our clients are remarkably diverse, representing many industries around the world, but this year we are seeing an increase in software and IT companies, sports entertainment, renewable energy and commodity import companies.

How has the coronavirus affected your business?

Overall, our business has been stable. We have had clients who have really suffered and we have supported them by applying for loans, bursaries and grants. Companies have come to see us to reduce their cost base by outsourcing their accounting and payroll to us. We also had customers who benefited from the growth; it was great to see these companies pivot and evolve into much stronger and more competitive brands, despite the pandemic.

From an operational perspective, it really made us consider developing cloud-based services and operations. As our team and our customers have transitioned to remote working, we have become more efficient and have adopted new software that has truly modernized our work, which is traditionally (and in many ways still) based on the paper, we now find ourselves leading this shift to cloud accounting which is exciting.

What percentage of customers are foreign companies and what percentage are Japanese?

Technically, we work with all Japanese entities, but I would say 90% are headquartered overseas. Indeed, we specialize in reporting abroad in English while complying with local standards. Customers also appreciate the fact that they can have full visibility of their online operations.

How do you market the business?

We try to have a diverse marketing mix, although referrals are the best source. We do a combination of online marketing, traditional media, SNS, some work with local groups like chambers of commerce, and we also engage with the international community, through golf days or events charities, etc.

A customer, left, visits the JOS office in Onarimon, Tokyo.

Are you getting a lot of new customers through referrals?

We do. Our clients have been particularly kind to us by referring new business to us, recommending their contacts and their clients. We also have a network of partners with whom we work and who will regularly send us recommendations.

Tell us about your team.

We have about 20 team members, including part time. We have four foreigners now, and the rest are Japanese. Everyone is bilingual and we conduct our business in English and Japanese. We have a flexible working system, but still value face-to-face, with most employees coming into the office twice a week.

For you personally, what is the most satisfying part of your job?

There are many parts of the job that I find satisfying. It is extremely interesting to know the different types of companies that our clients represent. But I guess what I enjoy the most is helping them achieve their business aspirations for Japan and seeing them grow into successful businesses in the market.

Looking ahead, are you optimistic about the Japanese economy? Do you think it will be an attractive market for foreign companies?

I think it’s always been an attractive market for businesses, and especially now. Japan is the 3rd largest economy in the world, and arguably the most stable. There is real excitement in the market; there are jobs, working styles have changed and with them new ideas and opportunities, industries like fin-tech and internet related businesses are thriving, borders are slowly opening up and we are seeing a lot of foreign companies move forward with their plans for Japan. I think the next 3-5 years will be extremely exciting and we look forward to helping build an international Japan.

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