Kenya emerges 2nd at Dar es Salaam International Trade Fair


Kenya became the second best foreign exhibitor at the 46e Dar es Salaam International Trade Fair which ran from 28e June to 13e July 2022 in Dar es Salaam, Tanzania.

The prizes were awarded by the Tanzania Trade Development Authority.

The theme of the 46th DITF was “Industrialization for Job Creation and Sustainable Trade” and provided an excellent opportunity for Kenyan companies to showcase and compare the quality of their products with other participating countries looking at the same market.

Kenya hopes to regain its stronghold and re-establish its position as a top trading partner with Tanzania by 2025.

While receiving the award, the CEO of the Promotion and Branding Agency of Kenya, Dr. Wilfred Marube hailed Tanzania not only as a neighbor but also as a strategic partner in trade, tourism and investment, saying Kenya will continue to deepen its bilateral relations with Tanzania.

“Kenya is keen to explore business opportunities that will consolidate, expand and penetrate the current market. The trade show was a great opportunity to network with other delegates, sharing their expertise with the aim of finding partners in the region. We are also leveraging this event to provide a platform for our exporters to create market connections and find buyers for their products”

He added, “This event was a platform for Kenya to deepen its presence in the Tanzanian market, which has been identified as holding a lot of potential and capacity to absorb more Kenyan products and services.”

KEPROBA spearheaded Kenya’s participation, having prioritized 22 products under the revised export growth strategy as the focal point of the export development drive.

Kenya leveraged the trade fair to diversify export products to Tanzania by seeking to provide a wider variety of other value-added manufactured goods and services such as finance, ICT, education, hospitality, warehousing, transportation and building and construction to improve trade relations between the two countries and reduce the trade deficit.

The fair comes barely a year after the Kenya-Tanzania Business Forum was held in Nairobi, led by Kenyan President Uhuru Kenyatta and Tanzanian President Samia Suluhu.

The two countries promised to resolve the strained trade relations and mark the start of bilateral trade, tourism, investment and the removal of tariff barriers.

Tanzania is Kenya’s sixth largest export destination with exports worth Ksh 40.4 billion, which contributed 33% of the country’s total revenue generated from exports to the EAC market in 2021.

Tanzania’s exports to the country doubled from Ksh 27.8 billion in 2020 to Ksh 54.4 billion in 2021.

Some of the main export products to Tanzania include rolled flat iron, cooking oils, soaps, fertilizers, insecticides, cartons, medicines, footwear and sweets, which account for 80% of the products exported to the Tanzanian market from Kenya.

Kenya, meanwhile, mainly imports grain, timber and edible vegetables from Tanzania and exports pharmaceuticals, plastics, iron and steel to the neighboring state.

President Kenyatta and his Tanzanian counterpart, President Suluhu, have ended the ongoing strained trade relationship between the two largest economies in the six-member EAC bloc, which has for years hampered the smooth flow of goods and services.

In May last year, two heads of state met in Nairobi and agreed on a series of targets, including the elimination of more than 14 identified non-tariff barriers within six months.

Some of the Kenyan companies that exhibited at the show include:

  1. Fret naturals
  2. Kevian Kenya Ltd
  3. Glérian Ltd
  4. K Engineering Company Ltd.
  5. Revital Healthcare EPZ Ltd
  6. New Kenya Cooperatives Creamery
  7. Kenya Dairy Council
  8. Kenya Tea Packers Ltd (KETEPA)
  9. Anzuki Recycle Designers
  10. Kenya Bureau of Standards
  11. Bata Shoe Company
  12. Kenya Maritime Authority
  13. Greytrix Africa
  14. Agencies Cofftea Ltd
  15. X-ONE

The Dar es Salaam International Trade Fair attracted at least 400,000 exhibit and visitor profiles, including importers, wholesalers, agents, traders, consumers, business executives, government officials, diplomats, political leaders and members of the general public.

Kenya’s participation in the trade fair has helped participating companies benchmark their priority products against competitors from the EAC economic bloc and its neighbours.

Besides benchmarking, the Dar es Salaam International Trade Fair gave Kenya the opportunity to explore potential markets in countries such as Rwanda, Burundi, Zambia and the Democratic Republic of Congo.


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