Prince International Corporation completes acquisition of Ferro Corporation, merges with Chromaflo Technologies and renames the company Vibrantz Technologies Inc.


Concurrent with the closing of the transaction, the company will also partner with Chromaflo Technologies, a leading global provider of dye technology solutions and also an American Securities portfolio company. The new company, renamed Vibrantz Technologies Inc., will be headquartered in Houston, TXand will be a global, diversified technology leader in advanced materials, color solutions and performance coatings with sales of approximately $2 billion. The newly merged company employs approximately 5,400 people and operates 63 manufacturing sites on six continents.

“I want to thank our employees who worked so hard to make it to this momentous occasion,” said D. Michael Wilson, President and CEO of Vibrantz Technologies. “By combining Prince, Ferro and Chromaflo – all leaders in their own right – we have leading positions in very attractive markets. We will be a company with strong expertise in materials science and technology to accelerate innovation , and our larger scale expands our global footprint. , improving our customer reach and giving us greater operational resilience. We have recruited leadership talent from across all three companies to form a highly skilled leadership team.

Vibrantz Technologies will operate in three business segments:

  • Advanced materials: specialty mineral and chemical additives for end uses such as alkaline and lithium-ion batteries, electronic components, building and construction, agriculture and animal nutrition, and foundries.
  • Color Solutions: dry powder pigments, pigment dispersions and liquid colorants for the paints and coatings, thermosetting plastics and thermoplastics and construction markets.
  • Performance coatings: high performance glass coatings and vitreous enamel solutions for coatings, glass and other manufacturers.

“Today we are also launching and celebrating the Vibrantz Technologies brand and logo,” Wilson said. “The new name speaks to who we are – our energy and our boldness – and what we do, which is to innovate to bring color, performance and vibrancy to life in countless products across a wide range of end markets, and our logo design reflects the global nature of our business.”

Wilson added that the company remains committed to ensuring customers continue to receive excellent performance in quality products and services and to making its onboarding process as seamless as possible for customers.

Barclays and Morgan Stanley & Co. LLC served as financial advisors to Prince and Kirkland & Ellis LLP served as legal advisors. Lazard Freres & Co. LLC, served as financial advisor to Ferro and Simpson Thacher & Bartlett LLP served as legal advisor.

About Vibrantz Technologies
Vibrantz Technologies’ goal is to bring color, performance and vitality to life. The company is a global leader in color solutions, performance coatings and advanced materials. Based at Houston, TXthe company employs approximately 5,400 people and operates 63 manufacturing sites on six continents.

Media inquiries:
Amy Chiconas
[email protected]

SOURCEPrince International Corporation


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